Company / Team

Meet the Smily Team: Dedicated to Your Vacation Rental Success

Get to know the passionate professionals behind Smily, bringing decades of experience in vacation rental management and software development to empower your business.

Smily's Senior Management Team

Ella Fraase Storm
Ella Fraase Storm
Chief Customer Officer (CCO) & Co-founder

Ella has ensured a customer satisfaction score of over 9/10 for the past four years. Her background as a former tourism office agent enriches her customer-centric approach to business strategy.

Sebastien Grosjean
Sebastien Grosjean
CEO & Founder

Sebastien boasts 20 years of experience in international software and another 20 in the short-term rental sector. He is also a member of the Booking.com Connectivity Advisory Board since its inception, leveraging extensive industry connections.

Florian Stenström
Florian Stenström
COO & Co-founder

Florian previously managed a business consulting unit with the opportunity to work with Société Générale, Bank of England and served as a global IT project management software lead at Atos. His experience provides a strong foundation for operational excellence and strategic direction.

Arndt Soret
Arndt Soret
Senior Legal Counsel & Data Protection Officer

Arndt is formerly Senior Director of Legal Services & Government Relations, Europe at HomeAway. His expertise is crucial in navigating the complex legal landscape of the European market.

Philippe Grosjean
Philippe Grosjean
CFO & Co-founder

Philippe brings 40 years of business management and short-term rental experience. He also owns three vacation rental agencies, providing practical industry insight and financial expertise.

Olivier Le Floch
Olivier Le Floch
Head of Sales & Business Development

Olivier is a serial entrepreneur and former General Director at vente-privée “le pass.” His entrepreneurial spirit and extensive sales experience drive Smily’s market penetration and revenue growth.

Karol Galanciak
Karol Galanciak
CTO & Co-Founder

Karol is a noted contributor to Ruby on Rails and author of "Test-Driven Ember." He holds a Bachelor of Science in Nanotechnology, underscoring his technical prowess and innovative mindset.

Join the Smily team and change life!