Smart Replies drafts high-quality inbox and review responses instantly, using real booking, guest, and property context. Your team stays in control. Guests get fast, relevant, human replies every time.
Inbox volume explodes as you scale. Response quality drops at night, on weekends, and during peak season. Smart Replies exists to keep hospitality standards high without burning out teams or hiring just to keep up.
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Do Smart Replies automatically send messages to guests?
No. Smart Replies never auto-send messages.
Replies are always drafted and reviewed by a human before sending. This is a deliberate design choice.
From August 1st, 2026, the European AI Act requires that any AI-generated message sent automatically to a guest must disclose that it was generated by AI. In hospitality, that kind of disclosure would harm trust and the guest experience.
By keeping a human-in-the-loop, Smart Replies avoids this requirement entirely. A quick review preserves compliance, keeps conversations human, and still delivers massive speed and workload reduction.
Result: Legal compliance, better hospitality, and fast responses without chatbot-style messaging.
Will AI-written replies sound robotic or generic?
No, and this is where Smart Replies differs from basic AI tools or templates.
Replies are generated using real context: the property, the booking, the guest profile, previous messages, and even local surroundings. Message length and structure adapt to how the guest communicates, whether they write short, direct questions or long, emotional messages.
The result is replies that feel natural, relevant, and human, not scripted.
How does Smart Replies handle urgent or sensitive messages?
Messages are analyzed for intent, urgency, and emotional signals before a reply is drafted.
If a guest sounds stressed, confused, or urgent, the drafted reply reflects that tone and context. This helps agents respond appropriately instead of missing subtle signals under inbox pressure.
Smart Replies supports better judgment. It does not replace it.
Can Smart Replies replace saved replies and templates?
Yes, in most cases.
Templates are static. They require manual selection and editing, and they ignore emotional tone, context, and situation changes. Smart Replies generates responses dynamically every time, adapting content to the exact booking, guest, and moment.
Teams usually keep a few templates for edge cases, but Smart Replies handles the majority of daily messaging more effectively.
Does Smart Replies work for review replies as well?
Yes. Smart Replies covers both inbox messages and review replies.
For reviews, it turns what is often a neglected task into a fast, structured workflow. Replies can be generated in two clicks, with intelligent placement of brand mentions in positive reviews and professional tone management in neutral or negative ones.
This helps protect reputation and influence future booking decisions without adding workload.
Is Smart Replies multilingual?
Yes.
Smart Replies understands incoming messages in multiple languages and drafts replies in the correct language automatically. This removes the need for external translation tools or bilingual staffing while maintaining professional-quality communication.
Tone and clarity are preserved, not just translated word for word.
